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Every moment is shaped by a decision, what to build, where to focus, how to grow. And yet, across boardrooms and browsers, one paradox defines our time: we know more than ever, but still struggle to decide quickly and well. We make choices faster than we understand them, or slower than the world moves.
The result is a perpetual trade-off between speed and quality of decision-making. That imbalance has become the silent tax on human and organizational potential.
1. Spreadsheet hell killed productivity. Analysts spend hours wrangling data, building pivot tables, and reconciling numbers across systems. By the time insights emerge, the moment has passed.
2. LLMs can't count. Today's AI can write eloquently about your data but fails at basic mathematical reasoning. Ask it to correlate revenue with marketing spend, and you get confident hallucinations, not reliable answers.
3. BI tools lack contextual ontology. Dashboards show what happened, not why it matters. They can't connect "Q3 revenue dropped 12%" to "because enterprise sales cycles lengthened after the product pivot in June." Context breaks. Understanding doesn't scale.
The world doesn't lack intelligence. It lacks connected intelligence, the capacity for thought that flows, links, and learns across every decision cycle.
For the first time, technology can do more than calculate or analyze. It can understand context, reason through complexity, and learn from every decision.
Imagine an intelligence that helps you see the pattern behind performance, weigh trade-offs with logic and nuance, and learn from each outcome so the next decision is wiser. Not an AI that replaces judgment but one that thinks with you.
That belief gave birth to DecisionX.
"The future will not belong to those who know the most, but to those who decide best."
We've spent the last year building what we believe is the missing layer in how organizations think. Four foundational pillars:
DecisionX builds a living ontology of your world, mapping how goals, metrics, teams, and narratives interlink. It doesn't just read data; it grasps meaning and relationships, understanding that "pipeline velocity" means different things to sales ops versus board presentations.
Decisions deserve logic, not luck. DecisionX reasons across quantitative and qualitative data, running correlations, tracing causality, stress-testing assumptions. It shows why something happened and what should happen next, with mathematical precision and business context together.
Reality isn't siloed. Sales lives in CRM, marketing in dashboards, finance in spreadsheets, insight in slide decks. DecisionX unifies reasoning across systems, seeing patterns that only emerge when everything connects. It's the difference between knowing "sales are down" and understanding "enterprise deals are stalling because the new pricing model confused champions."
Every decision leaves a trace of wisdom. DecisionX captures those traces context, choices, outcomes and learns from them, so intelligence compounds instead of resetting with every new analyst or strategy shift.
Together, these pillars form a self-learning system that grows wiser with every interaction.
Imagine a world where:
That's Decision Velocity, where speed meets depth, and organizations move not just faster, but truer.
AI that automates was yesterday. AI that analyzes is today. AI that reasons, learns, and decides alongside you is tomorrow.
DecisionX pioneers that tomorrow where machines understand human context, where insight becomes foresight, and where decisions evolve instead of react.

Ranjan Kumar, Founder & CEO, DecisionX
Ranjan Kumar is the Founder and CEO of DecisionX AI, the world’s first self-learning, context-aware Decision Intelligence platform that enables enterprises to make smarter, faster business decisions through agentic AI. A serial entrepreneur and three-time founder with over 17 years of experience, Ranjan previously built Entropik, the world’s first Emotion AI platform with 17 global patent claims. An IIT Kharagpur alumnus, he is widely recognized as a thought leader in enterprise AI, Ontology Engineering, decision reasoning, and AI-driven business transformation.
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Our beta is now live. Early adopters are already using Green to reason across their data and shape the future of decision intelligence. You can still request access to join the next wave of beta users.
Built by a team of serial founders, engineers, physicists, and product thinkers who share one belief: the future belongs to those who decide best.
We can't wait for you to experience what's coming.


