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LLM Models like GPT & Claude has given us a lot of Reasoning, but when it comes to reasoning with Data and in particular your business context, the struggle is real. It breaks out of context.
Imagine you are a Multi Country multi SKU business. You want to know
“Why did your sales go down last quarter?”.
There are so many variables playing out as a reason. There is so much of unique business dynamics true to your company's DNA.
If you ask this to a Generic LLM, the best that you will get is a generic Paragraph which is not as per your domain. This is not what you needed. This is not your why getting answered. This is not on which you can make your decisions. Suddenly the Gen AI that looked fancy at demo becomes an irrelevant application for business purpose.
You want specificity. You need granularity. Your ideal answer should have looked like
Region A, SKU B dropped 50% causing 16% contribution to drop in sales, driven by stock unavailability as evidenced by 26% drop in DI index.
You need cause effect relationships understood for response to be meaningful, At scale , at Enterprise complexity.
You need Context. You need AI to understand your Business Ontology - The Missing glue of the AI puzzle.
At this point, it helps to see the difference between how LLMs treat data and how a reasoning system must operate.
| Task | How LLMs Respond | What Enterprises Need |
|---|---|---|
| Numeric reasoning | Approximate text | Exact computation |
| Multi file joins | Break or guess | Structured joins |
| Business context | None | Context that stays consistent |
| Temporal logic | Treats dates as text | Sequences, ranges, trends |
| Domain meaning | Generic prose | Local definitions and logic |
Industry surveys show that many teams spend 60 to 80 percent of their week preparing data instead of interpreting it. Fewer than 35 percent of employees engage with dashboards weekly. This creates a wide gap between information and understanding.
Your categories, hierarchies, and KPIs are unique. What "churn" means to you might not mean the same to another company. Yet these models can't tell the difference.
They don't understand that your CRM, ERP, and dashboards are all connected. They treat "Sales by Region" as just another phrase, not as part of a chain where Region rolls up to Territory, Territory to Market, and Market defines your growth path.
Real decisions need structure, not just syntax. They need systems that can understand logic, connect data across sources, and reason through cause and effect. Without that, these tools guess, and those guesses just sound like answers.
Ontology is how your business makes sense of itself. It's the structure that shows how your data moves, how decisions link, and how outcomes unfold.
Your spreadsheets, CRM, and financial reports aren't random files. They're parts of one operating system. But these models see them as separate, unrelated, meaningless in isolation. They process words without understanding relationships.
Good reasoning doesn't live in text. It lives in a structure.
Green, your personal AI analyst, is built on a living ontology engine that learns from the way your business runs.
It doesn't just read data. It maps meaning. From how your data moves, to how your team talks, to how your workflows operate.
Green learns across four dimensions.
From data. It studies how spreadsheets, CRM tables, and reports connect. It learns that MQL flows into SQL, SQL into Pipeline, and Pipeline into Revenue. The map keeps evolving as your business does.
From movement. It sees how data flows between systems and across time. It learns that a drop in Opportunities this week hits Revenue next quarter, or that a lag in Procurement affects Inventory Turns.
From conversations. It listens to how your team explains results. When someone says, "Margins slipped because of pricing," it connects that context back into its understanding of cause and effect.
From workflows. It learns how information moves through your company. How marketing reports feed sales. How sales feed finance. How finance closes the loop. It doesn't just know where data sits. It learns how it's used.
That's how Green becomes context-aware. Not just accurate, but reasoning.
Want to know why these models also fail at numbers?
A generic LLM answer to
“Why did Q3 sales fall?”
sounds like:
“Sales may have dropped due to seasonality, weaker demand, or competition.”
A context aware reasoning engine traces your actual business logic:
This is data reasoning, not storytelling.
Dashboards show what happened. These models talk about it. Green understands it.
When your CFO asks, "Why did customer acquisition cost spike in Q3?" Green doesn't generate theories. It traces the actual cause. It knows that CAC connects to channel mix, bid strategy, and audience saturation. It sees that you shifted 30% of the budget to a new channel that week. It correlates the shift to the spike. It shows you the reasoning.
That's the difference. These tools describe patterns. Green connects them to your actual business logic.
Because Green learned your business from the inside. It knows what your metrics mean. How they relate. Why they move. It reasons within your world, not against it.
The next chapter of AI isn't about writing text. It's about understanding meaning. Ontology is what turns language models into decision systems. It's how every insight gains structure, traceability, and logic.
With Green, you're not chatting with a chatbot. You're working with an analyst who knows your world. One that keeps learning from every file, every conversation, every workflow.
Green doesn't just read your numbers. It thinks with them. Experience how Green actually understands your business context.
They generate text without understanding structure. They can't connect metrics, hierarchies, or relationships that define how a business operates.
Ontology is the map of your business logic. It shows how your data connects, how decisions flow, and how meaning builds across teams and systems.
These tools describe. Green reasons. It learns from your data, workflows, and conversations to build a living model of your business.
Yes. It connects spreadsheets, CRMs, ERPs, and dashboards, understanding how they relate and evolve.
Absolutely. Each interaction compounds its understanding, refining how it reasons within your business.
Dashboards show what happened. Green explains why and what to do next.
Fully. Every answer is traceable to the underlying data and logic it used.
They don't grasp unique definitions, hierarchies, and connections. They process words in isolation. Green learns your specific context.
Yes. It connects structured data like spreadsheets to unstructured data like notes and presentations, building complete context.
Green adapts. As your workflows and relationships evolve, its understanding updates in real time.
Shaoli Paul, Product Marketing Manager, DecisionX
Shaoli Paul is a content and product marketing specialist with 4.5+ years of experience in B2B AI SaaS and fintech, working at the intersection of SEO, product messaging, and demand generation. She currently serves as Product Marketing Manager at DecisionX, leading the content and SEO strategy for its decision intelligence platform. Previously, she built global content strategies at Simetrik, Chargebee, and HighRadius, driving strong growth in organic visibility and lead conversion. Shaoli’s work focuses on making complex technology understandable, actionable, and human.
